Managing Shop: Gijsje Visser (Rebelle Amsterdam)

“We want to make it as easy as possible for our customers to place an order.” Gijsje Visser

1) Hi Gijsje! Who are you, and what is your role at Rebelle Amsterdam? 

My name is Gijsje Visser and I am the Co-Founder of Rebelle Amsterdam. Rebelle Amsterdam is not ‘just another jewelry brand’. I’d love to explain who we are and what we stand for. 

As a little girl, I was already interested in fashion and jewelry. “Dress the way you feel” is the motto I live by. I love expressing myself through clothing, jewelry, and other accessories. After my studies, I started working in the fashion industry, but I always dreamed of starting my own business. 

When starting my company, I felt it was important to focus on my vision: women’s empowerment. I think women are still too often limited by society in what they do, who they are, and what they wear. 

I believe that how women feel is reflected in the energy they project to those around them. I want women to feel confident in what they wear and who they are. Doing one thing or being one way doesn’t mean you have to exclude the other. That is the power of duality—the Rebel and the Belle coming together. 

2) Who are you and what do you do?

The new generation sees fewer and fewer obstacles when it comes to being yourself. It is increasingly being learned and recognized that you can walk your own path and determine your own life. A woman can set her own goals; why should she let herself be held back? There is so much to see, achieve, and do. She should celebrate her best self! 

Rebelle Amsterdam is about celebrating every look, every mood, and every identity. Be the best version of yourself. Whether you want to dance all night in stilettos or hit the streets in jeans and sneakers, the only thing you need to wear is your confidence—we’ll do the rest! 

Rebelle Amsterdam has items for every moment and every mood. All items are made of high-quality (gold-plated) 925 sterling silver. Rebelle Amsterdam gives you the inspiration and freedom to express yourself. 

At www.rebelleamsterdam.nl you can browse our collection. Would you like to receive €5 off your first order? Then sign up for our newsletter! 

3) How do you ensure an optimal customer experience? 

We want to make it as easy as possible for our customers to place an order and get answers to any questions they may have. That’s why we work hard to optimize self-service on our website. 

We do this by providing comprehensive product information and making our FAQ as clear and helpful as possible. We believe it’s important for customers to be able to contact us via their preferred channel. That’s why we are available via WhatsApp, phone, email, Instagram, and Facebook.

4) Can you explain how the return process contributes to the customer experience?

 Beyond making it as easy as possible for customers to place an order or ask a question, the returns process is naturally a key part of the customer experience. 

From the customer's perspective, it is important that communication is clear regarding the return status and from our perspective, the data generated from this is important so that we can optimize this process. 

5) Why were you looking for a returns solution? 

Through my experience in the jewelry industry, I have learned how important customer experience is. The exchange and returns process is a major part of that. 

To have this well-organized right from the launch and to avoid having to work with forms, envelopes, and labels, we entered into a partnership with Returnista. Furthermore, I find it important to constantly optimize my business, whether it concerns the quality of items, customer contact, or shipping. 

6) Why did you choose Returnista? 

Several reasons led us to partner with Returnista. 

For instance, we felt it was important that customers could easily register a return online, exchange items if desired, that communication during the return process is clear, and that data from return information can be effectively used to map out and optimize our webshop, inventory, and customer needs. 

A good returns process with clear communication also takes the pressure off customer service. Experience shows that most questions that come in via customer service are about returns. 

It is great that these inquiries are reduced by working with a partner like Returnista. 

7) What do you expect to gain from this partnership? 

Beyond a good returns policy for the customer, we also expect to gain the necessary data from this partnership so that we can make our items, service, and processes even better.