What is the Return Impact Index?

the Return Impact Index analysis of your worst-performing products. The index shows the 25 products in your store that have the biggest impact on your return rate. By resolving issues with these products, you can quickly lower your overall return rate.

Why is this important?

1. Profit: Returns cost money. From processing to restocking, every returned product eats into your profit. By tackling the worst offenders, you will increase your profit.
2. Reputation: Customers talk. If a product is returned frequently, it is a sign that something is wrong. Perhaps it doesn't match the description or there is a quality issue. Addressing this can lead to satisfied customers and better reviews.
3. Insights: By studying why these 25 products are returned, you gain valuable insights into your product range. Is there a pattern? Does a certain product category need more attention? The Return Impact Index helps you with this.

What now? Take action!

1. Access the index: If you use Returnista, go to ‘insights’ and open the 'Return Impact Index'.
2. Analyze the list: Review the 25 products. Try to identify patterns. Are there sizing issues? Quality problems? Or is there something about how they are presented online?
3. Change: Make the necessary changes based on the feedback. This could include clearer product descriptions, better images, or even product improvements.
4. Monitor: After making changes, keep an eye on the return rates and continue analyzing the products further down the list.

Using this Impact index, Filling Pieces reduced their return rate by 21%! Read about it here more about

‍

‍