Turn return frustration into customer loyalty

E-commerce has grown rapidly in recent years, and with it, the return rates for online stores. This increase in the number of returns brings its own share of frustration. But what exactly is going wrong in the returns process, and how can you improve it? Olivier Muller (CEO of Returnista) discussed this in Buckaroo's webinar for the e-commerce fashion industry.

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Topics covered:

• Creating a frictionless returns process;
• How the returns process is a forgotten sales channel;
• and how a well-designed returns process contributes to customer loyalty.