SKU

July 16, 2026

A SKU (Stock Keeping Unit) is a unique identification code used internally to distinguish a specific product or item within an inventory or store. It is used for tracking stock, identification, and product management.

Are SKU and EAN the same?

SKU (Stock Keeping Unit) and EAN (European Article Number) are not the same. A SKU is an internal reference code for inventory management, while an EAN is an international barcode used to identify products in the European market.

Different online stores can therefore use the same SKU code for two completely different products, but if they are both selling the exact same product, they must use the same EAN code within the EU.

Is a SKU the same as an item number?

In many cases, a SKU (Stock Keeping Unit) and an item number mean exactly the same thing. They both refer to a unique identification code used to identify and manage a specific product or item within an inventory system.

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