Get better insight into your return data

The larger your business grows, the more important it becomes to base decisions on accurate data — including for returns. Use return insights to improve the customer journey and reduce return costs.

Black and white portrait of a person wearing glasses and a light-colored shirt, smiling slightly.
Bram van Camp
Head of Analytics at Bestseller

“Every 1 percent decrease in the return rate roughly results in a 1.5 percent jump in our net result.”

Line graph comparing revenue return rates monthly for last year and this year, with percentages on y-axis.

The results our merchants achieve with better return insights

When you have access to accurate return data in a clear dashboard, you can make better decisions. Those decisions lead to fewer returns and lower return costs.

20-40%

Decrease in return rate

30-40%

Exchange rate

10-20%

Store credit conversion

Line charts comparing product return rate this year vs last year and revenue return rate over months.

Understand your return performance at a glance

With Returnista’s return dashboard, you track both product- and revenue-level return rates, identify trends based on historical comparisons, and take action quickly when performance declines.

Identify customer behaviour patterns using historical data
Track the exact impact of returns on your revenue
Make better strategic decisions at both commercial and operational level
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Identify root causes with detailed product-level insights

See exactly which products have the greatest impact on your returns. For each high-impact SKU, you gain insight into the underlying return reasons. This enables you to reduce return volumes based on data.

Identify SKUs with structurally high return rates.
Use return insights to improve your customer journey.
Improve margin and efficiency by addressing recurring product issues.
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Chart showing monthly revenue growth from Jan to Apr, rate comparison bars, and payment method sales data.

Reduce revenue loss across payment methods, exchanges, and store credit

See exactly which payment methods drive higher return rates, how often returns are converted into exchanges, and how often customers choose store credit over refunds. Use these insights to adjust your return strategy.

Link return behaviour to payment methods and optimise your payment strategy.
Improve your exchange and store credit strategy based on accurate data.
Turn return intent into customer retention and retain more revenue.
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“We reduced returns in many product categories by as much as 12.7% simply by analysing the data and optimising our product listings to better match customer expectations. "

Ralph Donhuijsen
Managing Director, Steve Madden

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Even more ways to gain insights into returns

Explore the additional features below that give you access to accurate insights into return and exchange behaviour.

Line graph showing overall order return rate dropping from about 28% in July to 21% by mid August.

Return rate dashboard

Get an instant overview of your return performance, including return rates and other key return metrics.

Bar chart showing Karl Backpack has the highest product return impact, followed by Krups Nespresso and Gold Bracelet.

Product Return Impact Index

Understand the impact of returns on your revenue at SKU level. Useful for improving your product assortment and customer journey.

Store credit insights

Use these insights to optimise your messaging, UX and incentives, and improve store credit adoption compared to refunds.

Exchange insights

Use these insights to act when products are frequently returned but rarely exchanged.

Reduce return costs with accurate return insights

Use detailed return insights to improve the customer journey and reduce your return costs. Make data-driven decisions with Returnista.

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